Social media management
Discover the buyer. Define pillars. Develop the calendar. Deliver posts and replies.
Services
Four practices. One Double Diamond.
Discover and define the problem. Develop and deliver the work. Measure after.
Diamond 1 · Problem
Discover then Define
Audit the pages, the audience and the drop-off. Then one sentence: who, what job, what next step.
Diamond 2 · Solution
Develop then Deliver
Drafts, wireframes, trailers, calendars. Then publish, launch, reply.
Website design and UI/UX
Discover the leak. Define the job of the site. Develop wireframes then UI. Deliver a live page.
SEO
Discover queries. Define pages. Develop titles and structure. Deliver and watch Search Console.
Book promotion
Discover the hook. Define one platform. Develop trailer and calendar. Deliver to the book link.
Measurement
Attribution, not vanity.
Who made the stranger notice.
What closed the sale or the form.
Every post in the path counts.
Tagged links so platforms can be compared.
Creators
Influencers as media.
Nano and micro voices with real comments.
A tight window around a book or offer.
License the post that worked for ads.
Audience match before spend.