Process
Find the real problem. Then build the thing that fixes it.
Double Diamond, then measure. Same spine for social, websites and book campaigns.
01
Discover
Learn who the buyer is and where they drop off. No posting yet.
Account auditAudience mapCompetitor scanPage walkthrough
02
Define
One problem sentence. One platform or page. One next step.
Problem statementContent pillarsSitemapSuccess metric
03
Develop
Drafts first. Captions, trailer cuts, wireframes. Clear beats busy.
CalendarWireframesTrailer cutsPrototype
04
Deliver
Publish and launch. Everything points to the book, the page or WhatsApp.
PostLaunchRepliesSeeding
05
Measure
Read the numbers. Kill what is dead. Double what works.
DashboardWhat to killWhat to doubleScorecard
How it maps
Social
Audit, pillars, calendar, replies, report
Web
Research, map, wireframe, UI, build
Books