Live
What we ran
Social, launch support, event publicity, trailer distribution.
Case
Hard Guys Cry
Michael Vecchione. Make the book easier to notice, trust and buy.
Case Study
Hard Guys Cry
Michael Vecchione — true-crime book campaign
Before
After
1,247 ↓ 62%
109,026 ↑ 74%
Before
After
440 impressions
12,743 ↑ 70%
Before
After
136 ↓ 76%
10,111 ↑ 64%
Thin discovery
Strong book. Weak public path.
Campaign system
Content, trailer cuts, event notes.
From the client
Bookstore night sold through. Ask to push ads next.